All posts by Jo Rourke

Keyword Research and SEO Translation – by David García Ruiz

By | Content, CPD, Localisation, SEO, Translator Talk, Translators | No Comments

This is not another post about basic SEO techniques for boosting your site’s ranking on Google. Instead, in this post, I’m going to explain why keyword research and international SEO campaigns often need the assistance of translators to deliver the best results, and why keyword research and SEO translation can be an added service you offer your clients. But first, let’s understand what they are… Read More

How To Pitch (Without The Panic) By Lauren Bravo

By | Business Blog, Copywriting, Latest News, Marketing, Translator Talk, Writing | No Comments

One of the things I am asked most often by would-be freelance writers and content creators – after how often I get dressed on a day-to-day basis – is how to pitch.

People tend to want a clear-cut answer. Pitching is a daunting process, especially when you’re sending your ideas out into unfamiliar inboxes, and it’s easy to imagine that everybody else is following the same rules of etiquette while you crash in, getting it all wrong. “What if the editor laughs at me?”, you think.

“What if I’m so wildly off the mark that they put my email in a special folder marked ‘WARNING: DO NOT COMMISSION’?”

Read More

Why We’re Getting Value All Wrong

By | Business Blog, Latest News, Translator Talk | 4 Comments

value

(Well, for tomorrow.) This year I celebrated by taking part in a panel discussion titled “What’s my USP?” on Proz.com/TV.  It was hosted by the amazing Tess Whitty (you can check out Tess’s guest blog for Silver Tongue on defining your USP here) and I shared the panel with two rockstars of the translation and interpreting world, Nicole König and Dr. Jonathan Downie. We talked USPs, shared experiences, and gave some tips on what to think about when you’re defining yours (the recordings are still available for Proz.com users for another few days, if you’d like to check them out.) Read More

Copy Blitz: How to Write Your Web Copy

By | Business Blog, Content, Copywriting, Latest News, Translator Talk | No Comments

Are you stuck on how to write your web copy? It seems like an easy task. I mean you’re just writing about you, and your business, and the services you provide. Simple.

Yeah. Really simple. Right until you sit down to actually write it.

And then you get the blinking cursor of doom and the resolutely blank page staring back at you, taunting you. Or worse, you read it back and think to yourself, “That doesn’t even sound like me!Read More

Whatever your requirements, I can work something out to suit your style. GET IN TOUCH

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