We all like things that keep us organised and on track. I’m no exception. I love being organised. I track time, I track invoices, I have spreadsheets for suppliers, I have a CRM system to keep up-to-date with clients, I carefully retain all receipts, I run reports. In a nutshell, I am a complete, Class A, organisation geek. Read More
All posts by Jo Rourke
One of the things I am asked most often by would-be freelance writers and content creators – after how often I get dressed on a day-to-day basis – is how to pitch.
People tend to want a clear-cut answer. Pitching is a daunting process, especially when you’re sending your ideas out into unfamiliar inboxes, and it’s easy to imagine that everybody else is following the same rules of etiquette while you crash in, getting it all wrong. “What if the editor laughs at me?”, you think.
“What if I’m so wildly off the mark that they put my email in a special folder marked ‘WARNING: DO NOT COMMISSION’?”
(Well, for tomorrow.) This year I celebrated by taking part in a panel discussion titled “What’s my USP?” on Proz.com/TV. It was hosted by the amazing Tess Whitty (you can check out Tess’s guest blog for Silver Tongue on defining your USP here) and I shared the panel with two rockstars of the translation and interpreting world, Nicole König and Dr. Jonathan Downie. We talked USPs, shared experiences, and gave some tips on what to think about when you’re defining yours (the recordings are still available for Proz.com users for another few days, if you’d like to check them out.) Read More
Are you stuck on how to write your web copy? It seems like an easy task. I mean you’re just writing about you, and your business, and the services you provide. Simple.
Yeah. Really simple. Right until you sit down to actually write it.
And then you get the blinking cursor of doom and the resolutely blank page staring back at you, taunting you. Or worse, you read it back and think to yourself, “That doesn’t even sound like me!” Read More
Today, on our first day of Copy Blitz, we’re going to look at your one-liner. You might call it your USP, or your elevator pitch. Whatever you call it, it’s basically about perfecting your purpose, being clear on it and communicating it succinctly, should anyone ask.
So what’s your one-liner?
There are two kinds of writing for your target market…
There’s the kind that gets you featured in magazines your clients read and makes you money directly, and there’s the kind that gets you in the magazines and blogs they read and brings you publicity, which in turn brings you clients, who then pay you money to work for them. Read More
I say it a lot, but I like things to be easy. That’s not to say I’m lazy (okay, maybe it says I’m a little bit lazy), but I think we can all do with getting on with the stuff that makes us feel on fire and alive and, importantly, earns us money. I think we waste a lot of time (especially online) and if we only realised how much, we might be able to figure out some tricks, or get some help, to focus on the stuff we love. Read More
In today’s post on getting to grips with your graphic design gofer (that’s Canva, rather than me, just to clarify), we’re going to talk about using it to produce some PDFs. Which PDFs? Specifically your CV and your pricing proposals. I’m guessing you use both of these document types regularly, so they’re pretty important.
I’m guessing they’re pretty boring too.
Now, whether they’re boring for you to produce or look at….that’s your business (and no judging if it’s the latter), but they don’t actually have to be either of these things.
They can be documents you’re proud of.