All posts by Jo Rourke
Are you stuck on how to write your web copy? It seems like an easy task. I mean you’re just writing about you, and your business, and the services you provide. Simple.
Yeah. Really simple. Right until you sit down to actually write it.
And then you get the blinking cursor of doom and the resolutely blank page staring back at you, taunting you. Or worse, you read it back and think to yourself, “That doesn’t even sound like me!” Read More
Today, on our first day of Copy Blitz, we’re going to look at your one-liner. You might call it your USP, or your elevator pitch. Whatever you call it, it’s basically about perfecting your purpose, being clear on it and communicating it succinctly, should anyone ask.
So what’s your one-liner?
There are two kinds of writing for your target market…
There’s the kind that gets you featured in magazines your clients read and makes you money directly, and there’s the kind that gets you in the magazines and blogs they read and brings you publicity, which in turn brings you clients, who then pay you money to work for them. Read More
I say it a lot, but I like things to be easy. That’s not to say I’m lazy (okay, maybe it says I’m a little bit lazy), but I think we can all do with getting on with the stuff that makes us feel on fire and alive and, importantly, earns us money. I think we waste a lot of time (especially online) and if we only realised how much, we might be able to figure out some tricks, or get some help, to focus on the stuff we love. Read More
In today’s post on getting to grips with your graphic design gofer (that’s Canva, rather than me, just to clarify), we’re going to talk about using it to produce some PDFs. Which PDFs? Specifically your CV and your pricing proposals. I’m guessing you use both of these document types regularly, so they’re pretty important.
I’m guessing they’re pretty boring too.
Now, whether they’re boring for you to produce or look at….that’s your business (and no judging if it’s the latter), but they don’t actually have to be either of these things.
They can be documents you’re proud of.
I like things to look good.
Yeah, I know it’s superficial. I know it makes me sound shallow. But I can’t help it. I think style and substance can go hand-in-hand. Actually, I think they should. I always hated those movies where women (it was usually women) were dowdified to signify that they were smart. Read More
You might remember me talking about a little thing called Challenge 500. It was a free challenge for freelancers designed to help them put the “free” back in freelancing. By “free” I didn’t mean working for free, but rather the freedom to work the way we want to, to set our own rules. Read More