This week we’re looking at GDPR and email marketing. It’s one of the biggest worries for entrepreneurs, as a lot of news articles and blog posts paint a pretty grim picture for businesses who want to keep growing their subscriber lists. But first…. Read More
Category Archives: Business Blog
GDPR (or the General Data Protection Regulation, to use its full title) is everywhere you look at the moment. And understandably so. It’s a big change. But is it as scary as everyone keeps saying? I get it. On the surface, marketing & GDPR don’t seem obvious BFFs. When I started to do my research on the topic, I was crapping myself just like everyone else.
How would it affect my marketing?
Would my email subscriber numbers fall off a cliff?
What about my ad strategy – would anyone actually opt in to my opt ins anymore?
If you want the short version: because it allows you to communicate consistently with your audience, with messages relevant to your brand and your goals. Added benefit of a brand style guide: it makes life easier for everyone who has to write, design and generally create brand content.
But, in the hope that you want to stick around for the long(er) story, keep reading, and you’ll see why writing, localizing and applying a brand style guide is a very good idea. Read More
Whether you’re a newbie or you’ve been around the blogging block, the key to engagement is consistency. And if you want to be consistent – you’ve got to plan your blog content. Read More
Do you have a blog? What do you use it for? Cute pictures? Clever wordplay? Or getting clients?
Side note: I’m a big fan of all the above, but if that’s the only type of blog you have, you may be missing a trick. Read More
One of the things I am asked most often by would-be freelance writers and content creators – after how often I get dressed on a day-to-day basis – is how to pitch.
People tend to want a clear-cut answer. Pitching is a daunting process, especially when you’re sending your ideas out into unfamiliar inboxes, and it’s easy to imagine that everybody else is following the same rules of etiquette while you crash in, getting it all wrong. “What if the editor laughs at me?”, you think.
“What if I’m so wildly off the mark that they put my email in a special folder marked ‘WARNING: DO NOT COMMISSION’?”
(Well, for tomorrow.) This year I celebrated by taking part in a panel discussion titled “What’s my USP?” on Proz.com/TV. It was hosted by the amazing Tess Whitty (you can check out Tess’s guest blog for Silver Tongue on defining your USP here) and I shared the panel with two rockstars of the translation and interpreting world, Nicole König and Dr. Jonathan Downie. We talked USPs, shared experiences, and gave some tips on what to think about when you’re defining yours (the recordings are still available for Proz.com users for another few days, if you’d like to check them out.) Read More