Whether you’re a newbie or you’ve been around the blogging block, the key to engagement is consistency. And if you want to be consistent – you’ve got to plan your blog content. Read More
Category Archives: Content
Do you have a blog? What do you use it for? Cute pictures? Clever wordplay? Or getting clients?
Side note: I’m a big fan of all the above, but if that’s the only type of blog you have, you may be missing a trick. Read More
This is not another post about basic SEO techniques for boosting your site’s ranking on Google. Instead, in this post, I’m going to explain why keyword research and international SEO campaigns often need the assistance of translators to deliver the best results, and why keyword research and SEO translation can be an added service you offer your clients. But first, let’s understand what they are… Read More
Gosh, my first day back on the blog and I’m already misleading you…let me clarify, I don’t need a copywriter – but maybe you do. Maybe you’ve decided to re-vamp your website, or perhaps you’re creating your website from scratch after relying on job boards or the Yellow Pages so far (if it’s the latter, I’d also like to officially welcome you to the 21st century…and maybe the 20th.) You might feel like you don’t know where to start, or you do, but then it sounds all wrong. Whatever you write may seem boastful or *whispers* boring. That’s okay. We’ll go through it together. Read More
When I say “edit your content” to translators, their minds naturally go to looking for mistakes, or trying to perfect something. But what I actually mean when I say edit your content is something a bit different. Editing your own work is tough, there’s no doubt, but it doesn’t have to turn into a hyper-critical, self-loathing exercise ending with a keyboard-imprinted forehead (yours.) Read More
Today’s Copy Blitz is focused on writing your Services page on your website. Yesterday we focused on our About Me page…which was actually an About Them page. But really, when we think about it, your whole website is about them and what they get from working with you. Your Services page is no exception. Read More
I hate to break it to you, but your About Me page has been lying to you.
You’re not supposed to write about yourself at all.
I know. All this time you thought it was a chance to talk about your passions and your hobbies and your cat. But nobody cares. Not even your cat (not a cat lover here, can you tell?)
Your About Me page is actually your About Them page. Who’s “them”, I hear you ask! Why, your ideal clients, of course! Read More
Are you stuck on how to write your web copy? It seems like an easy task. I mean you’re just writing about you, and your business, and the services you provide. Simple.
Yeah. Really simple. Right until you sit down to actually write it.
And then you get the blinking cursor of doom and the resolutely blank page staring back at you, taunting you. Or worse, you read it back and think to yourself, “That doesn’t even sound like me!” Read More
Today, on our first day of Copy Blitz, we’re going to look at your one-liner. You might call it your USP, or your elevator pitch. Whatever you call it, it’s basically about perfecting your purpose, being clear on it and communicating it succinctly, should anyone ask.