Gosh, my first day back on the blog and I’m already misleading you…let me clarify, I don’t need a copywriter – but maybe you do. Maybe you’ve decided to re-vamp your website, or perhaps you’re creating your website from scratch after relying on job boards or the Yellow Pages so far (if it’s the latter, I’d also like to officially welcome you to the 21st century…and maybe the 20th.) You might feel like you don’t know where to start, or you do, but then it sounds all wrong. Whatever you write may seem boastful or *whispers* boring. That’s okay. We’ll go through it together. Read More
Category Archives: Content
When I say “edit your content” to translators, their minds naturally go to looking for mistakes, or trying to perfect something. But what I actually mean when I say edit your content is something a bit different. Editing your own work is tough, there’s no doubt, but it doesn’t have to turn into a hyper-critical, self-loathing exercise ending with a keyboard-imprinted forehead (yours.) Read More
Today’s Copy Blitz is focused on writing your Services page on your website. Yesterday we focused on our About Me page…which was actually an About Them page. But really, when we think about it, your whole website is about them and what they get from working with you. Your Services page is no exception. Read More
I hate to break it to you, but your About Me page has been lying to you.
You’re not supposed to write about yourself at all.
I know. All this time you thought it was a chance to talk about your passions and your hobbies and your cat. But nobody cares. Not even your cat (not a cat lover here, can you tell?)
Your About Me page is actually your About Them page. Who’s “them”, I hear you ask! Why, your ideal clients, of course! Read More
Are you stuck on how to write your web copy? It seems like an easy task. I mean you’re just writing about you, and your business, and the services you provide. Simple.
Yeah. Really simple. Right until you sit down to actually write it.
And then you get the blinking cursor of doom and the resolutely blank page staring back at you, taunting you. Or worse, you read it back and think to yourself, “That doesn’t even sound like me!” Read More
Today, on our first day of Copy Blitz, we’re going to look at your one-liner. You might call it your USP, or your elevator pitch. Whatever you call it, it’s basically about perfecting your purpose, being clear on it and communicating it succinctly, should anyone ask.
So what’s your one-liner?
There are two kinds of writing for your target market…
There’s the kind that gets you featured in magazines your clients read and makes you money directly, and there’s the kind that gets you in the magazines and blogs they read and brings you publicity, which in turn brings you clients, who then pay you money to work for them. Read More
Linkedin can be pushed down the priority list for freelancers. I often hear colleagues say that a Linkedin profile is “for employees” or “jobseekers” and not for self-employed individuals who are looking for clients, rather than cushy 9-5s.
I don’t agree.
Linkedin, when used correctly, can actually be an extension of your website, providing information that you perhaps won’t include there, and, contrary to popular belief, can be customised considerably; giving it your personal touch. You’ll notice I said it’s an extension of your website, not an extension of your CV. Read More
SEO is something we hear about all the time. As a content writer I get asked to “make the SEO good” when I’m writing blog posts or website content for clients. Apart from the dubious grammatical quality of that request, it’s as vague a demand as it is ever-changing. Read More