Category Archives: Content

10 Ideas for Getting New Clients

By | Business, Content, Copywriting, Latest News, Localisation, Marketing, Networking, Translator Talk, Translators | 2 Comments

Happy New Year!

How has 2017 been for you so far? Have you been rushed off your feet with new clients? Or enjoying a leisurely easing back into working after the holiday season? Maybe you’ve been busy planning for the year ahead. Lots of colleagues I know fall into that last category – myself included. I’ve had several new projects, but mostly I’ve been using my time to work out my goals and plans for the coming year, and figuring out how I’m going to achieve everything I want. Read More

Mini-masterclass: Linkedin profile

By | Business, Business Blog, Content, Latest News, Marketing, Networking, SEO, Translator Talk, Translators | 2 Comments

Linkedin can be pushed down the priority list for freelancers. I often hear colleagues say that a Linkedin profile is “for employees” or “jobseekers” and not for self-employed individuals who are looking for clients, rather than cushy 9-5s.

I don’t agree.

Linkedin, when used correctly, can actually be an extension of your website, providing information that you perhaps won’t include there, and, contrary to popular belief, can be customised considerably; giving it your personal touch. You’ll notice I said it’s an extension of your website, not an extension of your CV. Read More

Upping your audience – Part 1 (Guest Blogging)

By | Business Blog, Content, Latest News, Localisation, Marketing, Translator Talk, Translators | No Comments

“Every crowd has a silver lining.”

P.T. Barnum

How does that quote make you feel? Does it make you feel a bit icky, what with the inference that good things (or monetary gain) only come to those who are followed by a crowd or an audience? The very thought can bring up a lot for the average business owner – maybe you want to rage against the “popular kid” machine. Maybe you’re an introvert, or an agoraphobic, and the idea of crowds really freaks you out. Perhaps you think that fame and money are always linked (rightly or wrongly.) Well, we all know my thoughts on money, and how it’s not wrong to want it, ask for it and deserve it. But what about how it links to your audience?

In this post, I want to talk about using guest blogging as a tool to up your audience – if you want to skip the theory and just get the guest blogging guide, click here to download it

Read More

Copy vs Content

By | Business, Business Blog, Content, Copywriting, English | No Comments

“I need to right some copy for my blog.” Hmm. No you don’t. “Does anybody know a good content writer? I need a sales page written.” I think you mean a copywriter. Copy and content are often confused, and although they are similar, there are definite differences. As part of an ebook I’m launching (it’ll be available within the next few weeks – exciting!), I included a section on the difference between content and copy, and why you need them. Here’s the chapter: Read More

Whatever your requirements, I can work something out to suit your style. GET IN TOUCH

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