Category Archives: Copywriting

How To Pitch (Without The Panic) By Lauren Bravo

By | Business Blog, Copywriting, Latest News, Marketing, Translator Talk, Writing | No Comments

One of the things I am asked most often by would-be freelance writers and content creators – after how often I get dressed on a day-to-day basis – is how to pitch.

People tend to want a clear-cut answer. Pitching is a daunting process, especially when you’re sending your ideas out into unfamiliar inboxes, and it’s easy to imagine that everybody else is following the same rules of etiquette while you crash in, getting it all wrong. “What if the editor laughs at me?”, you think.

“What if I’m so wildly off the mark that they put my email in a special folder marked ‘WARNING: DO NOT COMMISSION’?”

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Help! I need a copywriter! 6 steps to hiring a copywriter.

By | Content, Copywriting, Latest News, Marketing, Translator Talk, Translators | No Comments

Gosh, my first day back on the blog and I’m already misleading you…let me clarify, I don’t need a copywriter – but maybe you do. Maybe you’ve decided to re-vamp your website, or perhaps you’re creating your website from scratch after relying on job boards or the Yellow Pages so far (if it’s the latter, I’d also like to officially welcome you to the 21st century…and maybe the 20th.) You might feel like you don’t know where to start, or you do, but then it sounds all wrong. Whatever you write may seem boastful or *whispers* boring. That’s okay. We’ll go through it together. Read More

Copy Blitz: How To Edit Your Content

By | Business Blog, Content, Copywriting, Language, Latest News, Marketing, Translator Talk | No Comments

When I say “edit your content” to translators, their minds naturally go to looking for mistakes, or trying to perfect something. But what I actually mean when I say edit your content is something a bit different. Editing your own work is tough, there’s no doubt, but it doesn’t have to turn into a hyper-critical, self-loathing exercise ending with a keyboard-imprinted forehead (yours.) Read More

Copy Blitz: How To Write An About Me page

By | Business Blog, Content, Copywriting, Latest News, Marketing, Translator Talk | No Comments

I hate to break it to you, but your About Me page has been lying to you.

You’re not supposed to write about yourself at all.

I know. All this time you thought it was a chance to talk about your passions and your hobbies and your cat. But nobody cares. Not even your cat (not a cat lover here, can you tell?)

Your About Me page is actually your About Them page. Who’s “them”, I hear you ask! Why, your ideal clients, of course! Read More

Copy Blitz: How to Write Your Web Copy

By | Business Blog, Content, Copywriting, Latest News, Translator Talk | No Comments

Are you stuck on how to write your web copy? It seems like an easy task. I mean you’re just writing about you, and your business, and the services you provide. Simple.

Yeah. Really simple. Right until you sit down to actually write it.

And then you get the blinking cursor of doom and the resolutely blank page staring back at you, taunting you. Or worse, you read it back and think to yourself, “That doesn’t even sound like me!Read More

10 Ideas for Getting New Clients

By | Business, Content, Copywriting, Latest News, Localisation, Marketing, Networking, Translator Talk, Translators | 2 Comments

Happy New Year!

How has 2017 been for you so far? Have you been rushed off your feet with new clients? Or enjoying a leisurely easing back into working after the holiday season? Maybe you’ve been busy planning for the year ahead. Lots of colleagues I know fall into that last category – myself included. I’ve had several new projects, but mostly I’ve been using my time to work out my goals and plans for the coming year, and figuring out how I’m going to achieve everything I want. Read More

Copy vs Content

By | Business, Business Blog, Content, Copywriting, English | No Comments

“I need to right some copy for my blog.” Hmm. No you don’t. “Does anybody know a good content writer? I need a sales page written.” I think you mean a copywriter. Copy and content are often confused, and although they are similar, there are definite differences. As part of an ebook I’m launching (it’ll be available within the next few weeks – exciting!), I included a section on the difference between content and copy, and why you need them. Here’s the chapter: Read More

Whatever your requirements, I can work something out to suit your style. GET IN TOUCH

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