Category Archives: Localisation

Brand Style Guide

Why you should have a brand style guide by Laura Cattaneo

By | Business Blog, Latest News, Localisation, Marketing, Translator Talk, Writing | No Comments

If you want the short version: because it allows you to communicate consistently with your audience, with messages relevant to your brand and your goals. Added benefit of a brand style guide: it makes life easier for everyone who has to write, design and generally create brand content.

But, in the hope that you want to stick around for the long(er) story, keep reading, and you’ll see why writing, localizing and applying a brand style guide is a very good idea. Read More

Keyword Research and SEO Translation – by David García Ruiz

By | Content, CPD, Localisation, SEO, Translator Talk, Translators | No Comments

This is not another post about basic SEO techniques for boosting your site’s ranking on Google. Instead, in this post, I’m going to explain why keyword research and international SEO campaigns often need the assistance of translators to deliver the best results, and why keyword research and SEO translation can be an added service you offer your clients. But first, let’s understand what they are… Read More

10 Ideas for Getting New Clients

By | Business, Content, Copywriting, Latest News, Localisation, Marketing, Networking, Translator Talk, Translators | 2 Comments

Happy New Year!

How has 2017 been for you so far? Have you been rushed off your feet with new clients? Or enjoying a leisurely easing back into working after the holiday season? Maybe you’ve been busy planning for the year ahead. Lots of colleagues I know fall into that last category – myself included. I’ve had several new projects, but mostly I’ve been using my time to work out my goals and plans for the coming year, and figuring out how I’m going to achieve everything I want. Read More

Upping your audience – Part 1 (Guest Blogging)

By | Business Blog, Content, Latest News, Localisation, Marketing, Translator Talk, Translators | No Comments

“Every crowd has a silver lining.”

P.T. Barnum

How does that quote make you feel? Does it make you feel a bit icky, what with the inference that good things (or monetary gain) only come to those who are followed by a crowd or an audience? The very thought can bring up a lot for the average business owner – maybe you want to rage against the “popular kid” machine. Maybe you’re an introvert, or an agoraphobic, and the idea of crowds really freaks you out. Perhaps you think that fame and money are always linked (rightly or wrongly.) Well, we all know my thoughts on money, and how it’s not wrong to want it, ask for it and deserve it. But what about how it links to your audience?

In this post, I want to talk about using guest blogging as a tool to up your audience – if you want to skip the theory and just get the guest blogging guide, click here to download it

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Whatever your requirements, I can work something out to suit your style. GET IN TOUCH

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