This week we’re looking at GDPR and email marketing. It’s one of the biggest worries for entrepreneurs, as a lot of news articles and blog posts paint a pretty grim picture for businesses who want to keep growing their subscriber lists. But first…. Read More
GDPR (or the General Data Protection Regulation, to use its full title) is everywhere you look at the moment. And understandably so. It’s a big change. But is it as scary as everyone keeps saying? I get it. On the surface, marketing & GDPR don’t seem obvious BFFs. When I started to do my research on the topic, I was crapping myself just like everyone else.
How would it affect my marketing?
Would my email subscriber numbers fall off a cliff?
What about my ad strategy – would anyone actually opt in to my opt ins anymore?
If you want the short version: because it allows you to communicate consistently with your audience, with messages relevant to your brand and your goals. Added benefit of a brand style guide: it makes life easier for everyone who has to write, design and generally create brand content.
But, in the hope that you want to stick around for the long(er) story, keep reading, and you’ll see why writing, localizing and applying a brand style guide is a very good idea. Read More
Straight after you decide on a topic for your blog post, the next lot of fear usually hits:
“But what do I actually say?”
Do you have a blog? What do you use it for? Cute pictures? Clever wordplay? Or getting clients?
Side note: I’m a big fan of all the above, but if that’s the only type of blog you have, you may be missing a trick. Read More
One of the things I am asked most often by would-be freelance writers and content creators – after how often I get dressed on a day-to-day basis – is how to pitch.
People tend to want a clear-cut answer. Pitching is a daunting process, especially when you’re sending your ideas out into unfamiliar inboxes, and it’s easy to imagine that everybody else is following the same rules of etiquette while you crash in, getting it all wrong. “What if the editor laughs at me?”, you think.
“What if I’m so wildly off the mark that they put my email in a special folder marked ‘WARNING: DO NOT COMMISSION’?”
What if I told you there’s one thing you could do today to grow your business?
Sounds interesting, doesn’t it? If you’re having a hard time landing new clients, your best strategy is to find and define your Unique Selling Proposition.. Read More
Gosh, my first day back on the blog and I’m already misleading you…let me clarify, I don’t need a copywriter – but maybe you do. Maybe you’ve decided to re-vamp your website, or perhaps you’re creating your website from scratch after relying on job boards or the Yellow Pages so far (if it’s the latter, I’d also like to officially welcome you to the 21st century…and maybe the 20th.) You might feel like you don’t know where to start, or you do, but then it sounds all wrong. Whatever you write may seem boastful or *whispers* boring. That’s okay. We’ll go through it together. Read More
When I say “edit your content” to translators, their minds naturally go to looking for mistakes, or trying to perfect something. But what I actually mean when I say edit your content is something a bit different. Editing your own work is tough, there’s no doubt, but it doesn’t have to turn into a hyper-critical, self-loathing exercise ending with a keyboard-imprinted forehead (yours.) Read More
