Category Archives: Marketing

How To Pitch (Without The Panic) By Lauren Bravo

By | Business Blog, Copywriting, Latest News, Marketing, Translator Talk, Writing | No Comments

One of the things I am asked most often by would-be freelance writers and content creators – after how often I get dressed on a day-to-day basis – is how to pitch.

People tend to want a clear-cut answer. Pitching is a daunting process, especially when you’re sending your ideas out into unfamiliar inboxes, and it’s easy to imagine that everybody else is following the same rules of etiquette while you crash in, getting it all wrong. “What if the editor laughs at me?”, you think.

“What if I’m so wildly off the mark that they put my email in a special folder marked ‘WARNING: DO NOT COMMISSION’?”

Read More

Help! I need a copywriter! 6 steps to hiring a copywriter.

By | Content, Copywriting, Latest News, Marketing, Translator Talk, Translators | No Comments

Gosh, my first day back on the blog and I’m already misleading you…let me clarify, I don’t need a copywriter – but maybe you do. Maybe you’ve decided to re-vamp your website, or perhaps you’re creating your website from scratch after relying on job boards or the Yellow Pages so far (if it’s the latter, I’d also like to officially welcome you to the 21st century…and maybe the 20th.) You might feel like you don’t know where to start, or you do, but then it sounds all wrong. Whatever you write may seem boastful or *whispers* boring. That’s okay. We’ll go through it together. Read More

Copy Blitz: How To Edit Your Content

By | Business Blog, Content, Copywriting, Language, Latest News, Marketing, Translator Talk | No Comments

When I say “edit your content” to translators, their minds naturally go to looking for mistakes, or trying to perfect something. But what I actually mean when I say edit your content is something a bit different. Editing your own work is tough, there’s no doubt, but it doesn’t have to turn into a hyper-critical, self-loathing exercise ending with a keyboard-imprinted forehead (yours.) Read More

Copy Blitz: How To Write An About Me page

By | Business Blog, Content, Copywriting, Latest News, Marketing, Translator Talk | No Comments

I hate to break it to you, but your About Me page has been lying to you.

You’re not supposed to write about yourself at all.

I know. All this time you thought it was a chance to talk about your passions and your hobbies and your cat. But nobody cares. Not even your cat (not a cat lover here, can you tell?)

Your About Me page is actually your About Them page. Who’s “them”, I hear you ask! Why, your ideal clients, of course! Read More

Yes We Canva! CVs & Proposals

By | Branding, Business Blog, Design, Image, Latest News, Marketing, Translator Talk | 2 Comments

In today’s post on getting to grips with your graphic design gofer (that’s Canva, rather than me, just to clarify), we’re going to talk about using it to produce some PDFs. Which PDFs? Specifically your CV and your pricing proposals. I’m guessing you use both of these document types regularly, so they’re pretty important.

I’m guessing they’re pretty boring too.

Now, whether they’re boring for you to produce or look at….that’s your business (and no judging if it’s the latter), but they don’t actually have to be either of these things.

They can be documents you’re proud of.

Read More

Whatever your requirements, I can work something out to suit your style. GET IN TOUCH

Pin It on Pinterest