This is not another post about basic SEO techniques for boosting your site’s ranking on Google. Instead, in this post, I’m going to explain why keyword research and international SEO campaigns often need the assistance of translators to deliver the best results, and why keyword research and SEO translation can be an added service you offer your clients. But first, let’s understand what they are… Read More
Category Archives: Translators
We all like things that keep us organised and on track. I’m no exception. I love being organised. I track time, I track invoices, I have spreadsheets for suppliers, I have a CRM system to keep up-to-date with clients, I carefully retain all receipts, I run reports. In a nutshell, I am a complete, Class A, organisation geek. Read More
Gosh, my first day back on the blog and I’m already misleading you…let me clarify, I don’t need a copywriter – but maybe you do. Maybe you’ve decided to re-vamp your website, or perhaps you’re creating your website from scratch after relying on job boards or the Yellow Pages so far (if it’s the latter, I’d also like to officially welcome you to the 21st century…and maybe the 20th.) You might feel like you don’t know where to start, or you do, but then it sounds all wrong. Whatever you write may seem boastful or *whispers* boring. That’s okay. We’ll go through it together. Read More
I say it a lot, but I like things to be easy. That’s not to say I’m lazy (okay, maybe it says I’m a little bit lazy), but I think we can all do with getting on with the stuff that makes us feel on fire and alive and, importantly, earns us money. I think we waste a lot of time (especially online) and if we only realised how much, we might be able to figure out some tricks, or get some help, to focus on the stuff we love. Read More
You might remember me talking about a little thing called Challenge 500. It was a free challenge for freelancers designed to help them put the “free” back in freelancing. By “free” I didn’t mean working for free, but rather the freedom to work the way we want to, to set our own rules. Read More
During last month’s Let’s Talk Clients live chat, I trialled a new approach. As well as having panellists share their experiences and answer my (rather nosy) questions, I decided to gather some anecdotes and stories from colleagues about their client strategy. Funnily enough, despite all the different approaches, one of the common themes was colleagues’ reluctance to even call their strategy a strategy, and in my chats with them prior to the session, words that often came up were “luck” and “contacts”. Read More
We did it again!
Last week, on 17th November, we had another live chat, and this time we talked about all things…client! And there wasn’t a technical
hitch challenge in sight! (Unless you count my cough…) We looked at the different mix of clients that translators have; from 100% agency to 100% direct, and everything in between.
So what did we learn? Just like with the rates chat, we learnt that it’s a personal thing. What works for one translator might not work for another, and, above all, we came to understand that that’s okay. It’s good to be different, and each combo has its own merits. Read More
Do you work with direct clients?
Or do you shudder at the thought? Maybe you have a mix of direct and agency clients (that’s cool too.) When I started out as a translator, I thought that everyone just worked with agencies. It didn’t occur to me, at least at first, that I could go direct. I’m not sure why, I guess I just assumed that if it were a possibility then surely someone would’ve told me. (Yes, I did believe in Santa Claus and the tooth fairy for a considerable portion of my youth…) Read More
Dear New(ish) Translators,
I delivered this talk as part of the MA in Translation at Queens’ University, Belfast, and decided to turn it into Part 3 of my Focus on: New Translators series, as a sort of an open letter. As you’ll see from most of my material, I’m big on openness in the translation industry. I think that new translators should start as they mean to go on, by putting practices in place that mean they’re running their business as a business, right from the start. So let’s get going. Read More