Category Archives: Writing

Brand Style Guide

Why you should have a brand style guide by Laura Cattaneo

By | Business Blog, Latest News, Localisation, Marketing, Translator Talk, Writing | No Comments

If you want the short version: because it allows you to communicate consistently with your audience, with messages relevant to your brand and your goals. Added benefit of a brand style guide: it makes life easier for everyone who has to write, design and generally create brand content.

But, in the hope that you want to stick around for the long(er) story, keep reading, and you’ll see why writing, localizing and applying a brand style guide is a very good idea. Read More

How To Pitch (Without The Panic) By Lauren Bravo

By | Business Blog, Copywriting, Latest News, Marketing, Translator Talk, Writing | No Comments

One of the things I am asked most often by would-be freelance writers and content creators – after how often I get dressed on a day-to-day basis – is how to pitch.

People tend to want a clear-cut answer. Pitching is a daunting process, especially when you’re sending your ideas out into unfamiliar inboxes, and it’s easy to imagine that everybody else is following the same rules of etiquette while you crash in, getting it all wrong. “What if the editor laughs at me?”, you think.

“What if I’m so wildly off the mark that they put my email in a special folder marked ‘WARNING: DO NOT COMMISSION’?”

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Whatever your requirements, I can work something out to suit your style. GET IN TOUCH

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