We all like things that keep us organised and on track. I’m no exception. I love being organised. I track time, I track invoices, I have spreadsheets for suppliers, I have a CRM system to keep up-to-date with clients, I carefully retain all receipts, I run reports. In a nutshell, I am a complete, Class A, organisation geek. Read More
One of the things I am asked most often by would-be freelance writers and content creators – after how often I get dressed on a day-to-day basis – is how to pitch.
People tend to want a clear-cut answer. Pitching is a daunting process, especially when you’re sending your ideas out into unfamiliar inboxes, and it’s easy to imagine that everybody else is following the same rules of etiquette while you crash in, getting it all wrong. “What if the editor laughs at me?”, you think.
“What if I’m so wildly off the mark that they put my email in a special folder marked ‘WARNING: DO NOT COMMISSION’?”
(Well, for tomorrow.) This year I celebrated by taking part in a panel discussion titled “What’s my USP?” on Proz.com/TV. It was hosted by the amazing Tess Whitty (you can check out Tess’s guest blog for Silver Tongue on defining your USP here) and I shared the panel with two rockstars of the translation and interpreting world, Nicole König and Dr. Jonathan Downie. We talked USPs, shared experiences, and gave some tips on what to think about when you’re defining yours (the recordings are still available for Proz.com users for another few days, if you’d like to check them out.) Read More
Gosh, my first day back on the blog and I’m already misleading you…let me clarify, I don’t need a copywriter – but maybe you do. Maybe you’ve decided to re-vamp your website, or perhaps you’re creating your website from scratch after relying on job boards or the Yellow Pages so far (if it’s the latter, I’d also like to officially welcome you to the 21st century…and maybe the 20th.) You might feel like you don’t know where to start, or you do, but then it sounds all wrong. Whatever you write may seem boastful or *whispers* boring. That’s okay. We’ll go through it together. Read More
When I say “edit your content” to translators, their minds naturally go to looking for mistakes, or trying to perfect something. But what I actually mean when I say edit your content is something a bit different. Editing your own work is tough, there’s no doubt, but it doesn’t have to turn into a hyper-critical, self-loathing exercise ending with a keyboard-imprinted forehead (yours.) Read More
Today’s Copy Blitz is focused on writing your Services page on your website. Yesterday we focused on our About Me page…which was actually an About Them page. But really, when we think about it, your whole website is about them and what they get from working with you. Your Services page is no exception. Read More
I hate to break it to you, but your About Me page has been lying to you.
You’re not supposed to write about yourself at all.
I know. All this time you thought it was a chance to talk about your passions and your hobbies and your cat. But nobody cares. Not even your cat (not a cat lover here, can you tell?)
Your About Me page is actually your About Them page. Who’s “them”, I hear you ask! Why, your ideal clients, of course! Read More
Are you stuck on how to write your web copy? It seems like an easy task. I mean you’re just writing about you, and your business, and the services you provide. Simple.
Yeah. Really simple. Right until you sit down to actually write it.
And then you get the blinking cursor of doom and the resolutely blank page staring back at you, taunting you. Or worse, you read it back and think to yourself, “That doesn’t even sound like me!” Read More